Small Town, Big Dreams: Jesse Baker on Expanding JET Hospitality's Unique Retreats

Since our last conversation, Jesse's been hard at work restoring unique properties across Washington and beyond, bringing a mix of rustic charm and modern convenience to places you might never expect. From fixing up a yacht that doubles as an office to building bridges—literally—at his Pacific Dunes property, Jesse shares how he's redefining what hospitality can look like.

To kick things off, Jesse updates us on his famous yacht, which he uses as a floating office. After a complete restoration, it's still going strong, and I even took a trip to Poulsboo for some relaxation. As Jesse says, it's a labor of love—a new engine, a rebuilt transom, and the whole deal. It's clear that for him, hospitality isn't just about running hotels or lodges. It's about creating experiences; sometimes, that means turning a boat into your workspace!

What's Happening at Pacific Dunes?

Scott's questions about Jesse's Pacific Dunes property, and Jesse is more than happy to give us the scoop. They've been adding to the "vintage vibe" of the place with a new coffee shop, a gift shop, and even a beer garden. Plus, there's that bridge Scott had to ask about. It's not just a metaphor—Jesse and his team really built a bridge to give guests easy access to the beachfront. Instead of a long walk, it's a quick 5-minute stroll to get your toes in the sand.

Details like these make Pacific Dunes more than just a place to stay. Jesse's vision for the property is all about offering guests more than just a room—it's about giving them an unforgettable experience. Whether sipping coffee at the new shop or enjoying a local beer in the garden, it's clear that Pacific Dunes is becoming a destination in its own right.

The Rise of Tiny Homes and Glamping

But it's not just about yachts and bridges. Jesse's been hard at work expanding the accommodations at Pacific Dunes, too. They've added tiny homes, glamping tents, and more RV stalls, making it the perfect spot for group events like weddings. And it's not just about sleeping under the stars—guests can rent out an entire "glamping village," combining the best of both worlds: the comfort of private lodging with the charm of an outdoor adventure

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Growing Beyond Washington State

Hearing about JET Hospitality's growth is one of the most exciting parts of the conversation. Jesse shares that they've expanded beyond Washington into states like Wyoming, Utah, and Idaho, with 10 locations across five states. But don't worry, Washington State still holds a special place in Jesse's heart, and he hints that there are always new projects on the horizon in the Evergreen State.

Jesse's passion for restoring and revitalizing old properties is contagious. Whether he's turning a forgotten motor inn into a boutique roadside stop or transforming a historic haunted hotel in Wyoming, he's all about preserving history while giving it a modern twist. His latest purchase, the Virginian Hotel, comes with a rich history—and a few friendly ghosts, according to Jesse!

What's Next for JET Hospitality?

So, what's next for Jesse and his team? Plenty. JET Hospitality is diving into new territory with its "motor inn" concept, refreshing old roadside motels and adding modern touches like electric vehicle charging stations and on-site coffee trucks. The idea is to compete with major hotel brands while offering something that feels more personal and unique. Jesse says they're not afraid to tackle projects others might shy away from, making JET Hospitality's portfolio so exciting.