Unearthing the Iconic Rainier Beer Ads: A Pacific Northwest Legacy

The advertising of Rainier Beer spawned many cult classic commercials in the Northwest. Our guests got into the idea of documenting the ads after collecting Rainier Beer swag for their bar and asking the question where can we get the original film of the commercials?

The Petersons describe the origin of the Rainier Room at the bar, after they filled it with all of the memorabilia they could find relating to Rainier Beer. The room has a TV running all of the ads on a loop, and quickly became a fan favorite.

The team described the long adventure to locating the original film of the commercials. From cold calling people who might have been involved, to tracking down agencies, to the final fortuitous encounter with the Washington State Historical Society.

Recorded on location and includes several audio clips from Rainier ads.

People:

• Justin and Rob Peterson, executive producers
• Isaac Olson, director

Places:

• The Eleven Eleven Bar
• Washington State Historical Society

Support the project:

You can support the project and get some great Rainier Beer Swag. Check out the Kickstarter Campaign Page.